Wider Audience - Websites, in their nature, allow hundreds and thousands of items to be on view at any time, thus encouraging wider viewing. Personal websites are generally created to further an interest or a hobby.Freedom - Provides the freedom of being able to post your information on your website, hence on the Internet, at any time of the day. Communication - It is a great way to share and exchange knowledge with others.

Cheap Market Research - You can use features on your website such as visitor polls, online surveys and your website statistics to find out how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.